Freelance/Casual SEO Writer

News UK


Freelance (Ongoing)


Jan 25

This job is no longer accepting applications.

News UK is a company full of talented, dedicated and creative people. We are an ambitious and ever-growing organisation with a passion for storytelling, capturing moments, meaning and magic to make sense of the world. Our newspapers reach more than 30 million people each week and include The Sun, The Times and The Sunday Times. News UK is also home to Wireless, a leading UK and Irish media company boasting independent local and national radio stations.

The Team: You will be joining our eCommerce team who produce affiliate content across a number of sections on The Sun Online, as well as content for our ever-expanding Sun Selects product reviews and roundups section.

Your Role: We are looking for a talented freelance SEO writer to work across various eCommerce projects at News UK for one or two days per week. Alongside the Commercial SEO Lead, you will be researching, writing and monitoring SEO content to drive revenue and business growth. You’ll be writing about a variety of topics, from theatre tickets to personal finance, for different publications and will therefore need to be adaptable and organised.

Day to day:

  • Looking at daily search trends and reporting them to key stakeholders
  • Carrying out keyword research and putting together content plans for new articles whilst factoring in cannibalisation
  • Analysing, evaluating and updating existing content to improve rankings, increase traffic and drive revenue
  • Writing, unique, impactful and engaging SEO content in line with content plans
  • Maintaining and updating existing content to ensure it’s fresh and accurate
  • Tracking and analysing the performance of articles and reporting your findings

What we’re looking for from you:

  • An excellent understanding of Search Engine Optimisation and best practices
  • The ability to write unique, high quality SEO content
  • The ability to adapt your writing style for different audiences and content types
  • The ability to work to deadlines and under pressure
  • Experience of using tools such as Google Analytics, Google Trends and SEMRush
  • A good understanding and experience using Wordpress
  • Attention to detail with excellent spelling, grammar and punctuation
  • Experience writing affiliate content would be preferred
  • Experience of using Skimlinks, Amazon Associates and AWIN would be beneficial
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