Freelance Digital Copywriter

Avon

Remote

Freelance (Ongoing)

Production

Jan 26

This job is no longer accepting applications.

At Avon, beauty is more than skin deep. We are inspired by our community of passionate women; yesterday, today, and tomorrow. Avon is all about celebrating each other and our achievements in business and in life, inviting others to join us, and committing to be a force for good.

About the Role

An experienced digital copywriter is essential to uphold the brand voice and communicate using digital best practices. The writer will ensure accuracy, consistency and keep business strategies at the forefront to meet company goals and KPIs. This position will be responsible for Avon.com campaign copy that drives 360 alignment across all digital channels and supports personalization of B2C and B2B online site segmentations that refresh bi-weekly.

This position reports to the Copy Manager, Digital Creative.

Responsibilities

  • Write campaigns copy for Avon.com to support 360 alignment and personalization across Consumer and Representative audiences segmented by journey, behavior and user experience in multiple site placements.
  • Own and write to Avon.com “key journeys” that support Consumer and Representative business strategies and KPIs.
  • Work with digital merchandisers to review and implement direction from content/merchandising calendar to craft personalized copy for various segmentations.
  • Work with Marketing, Designers, Legal, Regulatory and Translators.
  • Understand and observe copy deadlines.
  • Collaborate with social media team to craft witty and educational product posts.
  • Write for seasonality to include special holiday collections: Valentine's Day, Easter, Mother's Day, Father's Day, Black Friday, Cyber Monday, Holiday, etc.
  • Work with email marketing team to deliver email copy, blog copy, etc.
  • Work with designers and copywriters to ensure SEO in copy deliverables.
  • Create copy for landing pages, category pages, etc.

Qualifications

  • Bachelor's degree in marketing, English, journalism or related field
  • Minimum three years of copywriting experience with a passion for beauty
  • Must be detail oriented, able to project manage your own tasks and deliverables and an excellent proofreader for reviewing segmented copy in design layouts
  • Must be experienced reading and interpreting content calendars to craft compelling copy for site assets, both branding and promotional
  • Experience with writing copy for audience segmentation
  • Conceptual skills with knowledge of how copy relates to visual space and space constraints
  • Well-versed in SEO/SEM best practices
  • Experience writing for digital platforms (e-commerce, social, email)
  • Experience with content management systems
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