Freelance Copywriter/Brand Strategist

Senn & Sons


Freelance (Ongoing)

Sep 13

About the job

We are looking for a freelance Brand Strategist + Copywriter to join our small and mighty team to help create strong identities through fresh brand strategy and brand voice development, naming, website copy, and marketing messaging.

Our ideal candidate will place a high value on community over competition and will strive to constantly learn new skills and try new things. We are a family-first company that works with people who have a clear vision of what they want and who are serious about achieving that vision. Does this sound like something that aligns with your personality? Keep on reading! If you think you may be a good fit, follow the instructions at the end of this job description to apply.


Senn & Sons is a boutique design and creative studio focused on building strategic brand identities and creative work for companies seeking growth and transformation, as well as creating surface pattern designs for products in every category. Each project begins with getting the full team focused on clear shared goals and dream outcomes. Clients tell us we can translate the chaos in their minds into clear, cohesive ideas and designs, bringing their vision to life. When we start there, the creative process leads us to the exact desired result.

Senn & Sons’ founder, Kim Senn, has more than 20 years of experience in brand communications. First at award-winning global creative agencies, working with large clients like Ray-Ban, Virgin Mobile, NVIDIA, LensCrafters, and Disney and for over a decade helping small to medium-sized businesses and start-ups including Caribou Coffee and Ulubulu to bring their brands to life.

We work with clients of all sizes across a wide variety of industries. (So far this year we have partnered with a dentist, a national coffee chain, a screen printer, a photographer, interior designers, a national baby brand, a home builder, a start-up non-profit organization, a career coach, and a DEI consultant.) We love working with fellow entrepreneurial spirits and folks looking to make an impact in their categories and communities.

Our team is open and flexible, working remotely and in our studio in Edina. We’re committed to creating a welcoming place to work for everyone and believe diversity in identity, background, and thought breeds creativity and progress and leads to big, bold ideas. We like others who are curious and kind, optimistic and supportive, confident and opinionated. We don’t care how or when you get the job done, but that you’re proud of the work when it’s done.


Once you read through the requirements below, if you feel like you are a good fit, please fill out the form linked at the bottom of this job listing. We will review all applicants and reach out to those we'd like to interview.

The Job:

As a Brand Strategist/Copywriter at Senn & Sons, you may be responsible for or included in the following activities, as well as others that may not be listed:

  • Lead the development of brand strategies, including positioning, vision, values, brand stories, and tone of voice guidelines for a wide range of clients
  • Work closely with clients to deeply understand their businesses, brands, and goals
  • Work closely with CEO/Creative Director, Designer, and Account Manager to deliver brilliant work in a brilliant way
  • Write website copy, print marketing, packaging copy, headlines, taglines, elevator pitches, media kits, and more
  • Help build marketing and communications strategies and messaging for successful campaigns
  • Write (and edit existing) project case studies for the Senn & Sons website

What we're looking for:

  • A lovely balance of strategic and creative, leaning into each side (and usually both!) when needed most
  • Passion for storytelling, building great brands with great people (we genuinely like our clients and care about their businesses!)
  • Attention to detail, appreciation for the craft, pride in your work
  • A positive and optimistic mindset and good energy
  • Interest in growing with our agency and team
  • Ability to work on multiple projects at once
  • Openness to collaboration and feedback - must value your own personal development and growth with regards to a willingness to learn new platforms, apply new skills, and give/receive feedback throughout the relationship working with Senn & Sons
  • Portfolio of work that shows how you think and the results of that thinking (at least a couple years of experience doing relevant work in a similar environment is essential)


  • Employment type: Part-time Independent Contractor, ongoing project-based work
  • Location: Fully remote and/or hybrid if you want to work at our Edina, MN studio. You work on your own time with occasional check-ins with the team throughout the week.
  • Potential for more: We’re looking for someone who might like to grow together with the agency
  • Must have your own computer and internet access
  • Must be based within the United States
  • Must be available to work an average of 10-20+ hours per month as an independent contractor for Senn & Sons. There may be potential for career growth or additional hours in the future.
  • Individual must be comfortable working within or quickly learning the following platforms: Google Docs, Dropbox, Google Slides, ClickUp, Loom, Slack

Next Steps:

  • Complete the Job Application linked at the end of this job description. We will begin scheduling interviews for the month of September. If you have questions please email

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