Copywriter - Freelance

Easol

Remote

Freelance (Project/Fixed)

Production

Jan 18

Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.

Easol has deep roots in experiences - the platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after they endured challenges and frustrations first hand while setting up and growing their own experience business including Rise - Europe’s biggest snowsports and music festival and Beyond Adventures - a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish Archipelago.

The Role

We’re looking for a Freelance Copywriter to join our in-house Easol Creative Studio team for a 2-3 month period.

Working with our Co-Founder and Chief Creative Officer you’ll be working to shape and amplify the Easol brand whilst pushing boundaries to design digital content that inspires and connects with our community of the most exciting experience creators on the planet.

This role requires a creative powerhouse with a highly meticulous approach to their work. You’ll be responsible for producing content for our new website. You’ll help design and implement the strategy on how to create a seamless user design work to define the design direction, ensure brand consistency and drive the continuous evolvement of our brand.

Duration: Part time - 2-3 months

Responsibilities

  • Writing best-in-class content for email comms, websites, digital advertising, social and other marketing material
  • Using your writing skills to ensure our new website material targets Easol’s target brands and audiences
  • Know how to effectively write content that hits our basic SEO targets - key word searches, optimising content etc.
  • Writing and optimising content to ensure high SEO rankings to create more awareness of the Easol brand.
  • Be well versed in how to write about Experiences, Sporting Events, Music Festivals and Wellness programs and retreats
  • Be able to hone in on your research skills and effectively and accurately research about the experiences our Creators are promoting to enable us to effectively market our website to these experiences.
  • Editing existing company materials to bring them up to standard and in line with Easol’s target audiences.
  • Collaborate closely with internal teams, such as Marketing, Sales, Product and Customer Success, to assist with design for relevant content.

Qualifications & Requirements

  • 5+ years as a Copywriter specifically working on B2B Marketing sites
  • Strong SEO knowledge and experience
  • Experience in writing copy for experiential ad campaigns and/or brands in sportswear, fashion, music, live events will also be a great fit- for this position.

About you

  • You have boundless creativity and endless curiosity, developing ideas and strategies that showcase insight and innovation
  • You can deliver to the most challenging of briefs whilst pushing the boundaries of what is expected - this is what drives you to create.
  • You have effective verbal and written communication skills
  • You are adaptable and have a huge and never-ending desire to learn and improve. Our business is changing and growing fast and along with it are the demands and skills needed to succeed. You believe in the growth mindset and have no doubt that you can learn and develop almost any skill.
  • You are passionate about experiences. You are likely to spend your holidays kitesurfing in Sri Lanka, hiking the Nepalese mountains or at an alternative music festival


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