Freelance Copywriter
About the job
Centr is a leading health and fitness platform founded by Chris Hemsworth with a mission to
inspire a global community to train, eat and live healthier lives. With over 3,000 pieces of
premium content since launching in 2019, Centr members have access to Chris’ expert network of elite trainers, chefs, nutritionists, and wellness professionals.
Centr is also expanding its platform to fitness equipment and accessories, available at retailers worldwide. Centr’s expansion will focus on best-in-class strength equipment and a range of new fitness accessories and products designed to help Members achieve their personal health goals.
Centr is a HighPost Capital portfolio company under the leadership of David Moross and Mark Bezos. HighPost Capital, LLC (“HighPost'') is a private investment firm focused on the global consumer sector.
About Role: Mid-to-Senior Copywriter - 3 month contract (Full-time).
- Join the in-house Creative Team at Centr by Chris Hemsworth for a 3 month contract.
- Flex your creative muscle developing concepts and original short-form content for a global audience.
- Use your energy, enthusiasm and creativity to build on our tone of voice and improve our brand awareness. We’re playful and wry, but we’re also experts in the health and fitness game.
- Apply your writing prowess to a wide variety of challenges – from retail packaging to TikTok videos and everything in between.
We’re looking for a talented creative with passion for storytelling to join our team.
Key duties and responsibilities
- Working closely with our designers and video editors to create insight-driven stories and content to drive conversion and engagement.
- Create copy across the full range of marketing materials including new campaigns, EDM’s, Push Notifications, In App Messaging, PR and digital advertising (eg Facebook, Google).
- Monitor content effectiveness, experiment with new ideas and constantly iterate messaging to ensure we are delivering on our objectives.
The successful candidate will have:
- 5+ years copywriting experience in a brand or agency environment.
- Experience developing and presenting creative concepts for multi-channel campaigns (paid & owned) in a highly collaborative environment.
- Proven experience as copywriter producing direct response materials for paid advertising on Facebook, Instagram, as well as Email and In App Messaging.
- Experience in writing copy for health and fitness products or audiences.
Why join Centr?
There are so many reasons to join us here at Centr but here are just a few:
- Work with a globally recognized health and fitness brand.
- Open and modern working environment with a great team.
- In-house monthly social events.
- Opportunity to work with modern technology and products.
- Smart, motivated and collaborative coworkers who are here to support you on your journey.
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